How to Build Shopify Theme from Scratch


In the market today, many options are available for designing the perfect look and layout for your Shopify store.


You can go with one of the many free or paid themes available in the Shopify Theme Store. Many companies do this, and it works well for them up to a point.


However, if you’re looking for a unique theme for your store, you’ll want to look beyond these themes’ cookie-cutter design and limited functionality.


Getting to grips with Shopify theme development, on the other hand, can be a daunting task.


So, how do you design a one-of-a-kind theme that will give you the freedom and capacity to create the online store your company requires?


Our blog can help you build Shopify theme from scratch and the various approaches you can take, so you can decide which path is best for your business.

What is a Shopify Theme?


A Shopify theme defines the overall design, look, and feel of your Shopify store. It’s the foundation upon which all of your store’s elements are built.


Foundation of your store is the theme.


Because all of your pages, apps, images, and other content are built on top of it, it is essential to ensure a strong foundation.

Can You Create Your Own Shopify Theme?


Yes, to put it more simply.


Shopify has created a marketplace where both premium and free pre-built themes are available, giving store owners access to a library of visually stunning themes that make getting a store up and running.


Taking the pre-planned route will save you time and money.


However, if you’re reading this, you’re probably already aware of the disadvantages:


        Scalability is limited.

        Customization options are limited.

        Not necessarily for conversions, but for aesthetics.


The best alternative to these is to create Shopify theme from scratch for your store.

Can I Switch from My Existing Theme?

It’s reasonable to anticipate that your store will expand and grow.


As a result, you’ll need to adapt your theme to handle the increased traffic that your newly popular site generates.


You will need more control over the look and feel of each page and element on your website. You’ll also need more flexibility in testing content placement and determining how it affects customer experience and conversions. ‍


If you’re not using a theme that’s been licensed by hundreds (or thousands) of other online retailers, your brand will benefit from a more memorable and easy-to-recognize experience.


You can switch your Shopify theme from an off-the-shelf offering to a customized or completely custom-built theme.


Shopify allows you to store up to 20 themes in your theme library, allowing you to switch themes without losing content.


With the help of Shopify experts you can also switch between the platforms. Like you already have a store on Magento and want to migrate it to the other platform. In that case Shopify is the best suite due to the many features it offers. Expert Shopify developers will make Magento to Shopify product migrationvery smooth.

Planning for your Custom Shopify Theme

You’ll need a plan for your online store before you can start building. It’s more than just your logo’s color scheme and placement.


You have to plan your customers’ entire journey, and you have to start from the beginning.

How to Create a Website Template from Scratch


From the point of entry to the exit, your store design should facilitate the ideal flow of customers.


That’ll be the end of it if everything goes well.


Your funnel is the ideal flow. It’s similar to how retailers plan their retail stores carefully to guide customers to the cash register (with great cross-selling happening even at the end).


Consider the placement of your elements as steps in a journey when making a plan for your store.


Consider the following:


        Where do they enter the store? (i.e., which page they may start at).

        What they’ll be looking for in your store?  You need to get your customers what they want as quickly as possible, whether they’re looking for a new black t-shirt or Christmas gift ideas.

        What’s the first thing you should do? Do you want them to type in a keyword? Do you want them to take advantage of a special offer? You need to define elements properly to get their clicks as soon as they land on the site.

        How many steps do they need to follow to make a purchase?

        Where will secondary elements/links go? (blogs, return policies, related items, testimonials, etc.).


It doesn’t have to be complicated—it could be as simple as a line drawing of your website’s layout before any decorations are added.

How to Design a Shopify Website


You can add any page you want in your Shopify store.


While the content and products you sell will likely set your store apart from others, you’ll still need standard pages to run a successful business.


For the following must-have pages, you’ll want to focus on creating eye-catching and easy-to-navigate layouts:


Home Page: A homepage with a unique brand proposition, easy navigation, and clear calls to action.

Landing pages: Landing pages with strategically placed, appealing images, as well as elements that display stock levels and sales countdowns, create a sense of urgency.

Product Pages:Customer testimonials, optimized product titles, and simple add-to-cart functionality can all be found on product pages.

Collection Pages: Collection pages group products together by brand, customer interest, promotions, and other factors, making them easier to find and reducing friction.


You should also consider a blog page; it can help you improve your site’s ranking and appear in more customer searches.


How to Build Shopify Theme from Scratch

It’s time to start building your site once you’ve planned it out.


But, before you begin, keep in mind that creating a custom theme can be an expensive and time-consuming process.


If you don’t have any coding experience, you’ll need the help and support of a reputed Shopify web development company.They can make the design and implementation of your custom Shopify theme go as smoothly as possible.

Understanding the Essentials for Creating a Shopify Theme

Building a unique theme from scratch will necessitate learning some technical terms. The process should become much more apparent once you understand the concepts involved.


You’ll need the Shopify CLI, Dawn, and Shopify GitHub integration to complete your theme.


Shopify CLI (Command Line Interface)


A command-line interface (CLI) is a tool for instructing a computer program (in this case, Shopify).


If you’re not a developer, you might be more familiar with a graphical user interface that eliminates the need to deal with all that scary-looking code. Commands are issued in lines of text with a CLI.


You’ll need to install Shopify CLI on your machine to tell Shopify what changes you want to make to your custom theme.


Dawn Theme


This is the Shopify default theme. Consider it a starting point for designing your Shopify store.


After you’ve cloned Dawn, you can edit it with the Shopify CLI.


Shopify GitHub Integration


This connects your GitHub account and your Shopify store.


You can use Shopify’s GitHub integration to link your newly created theme to your Shopify store once you’ve rename your repository and made your customizations using Shopify CLI.

Theme Development Workflow


While you can create your theme directly in the Shopify admin panel, using the GitHub workflow for version control is preferable.


A Git repository for your theme gives you history as well as a backup.


But keep in mind that the Shopify GitHub integration means that any changes you make will be reflected in your theme, so wait until you’ve previewed and tested your custom theme before moving on to the GitHub integration stage.

Understanding Liquid

All Shopify themes are written in Liquid, a programming language.


It consists of HTML files with embedded code, so you don’t have to be a master backend coder to make it work.


If you’re familiar with HTML and CSS, Liquid shouldn’t be too difficult to grasp.


The liquid serves as a link between the data Shopify stores about your online store and the code your customers see in their browsers.


Much of the functionality for an eCommerce store is already built into Shopify; all you have to do now is learn how to change the way the content is displayed.

Making It All Fit

So now that you have all of the jigsaw puzzle pieces, all you have to do is put them together!


It will take some trial and error if you are new to this. Remember to create versions and only go live once everything has been thoroughly tested.


The challenge is to take your ecommerce site’s plan—homepage, product page, etc.—and turn it into reality using your theme’s design.


Understanding Shopify’s theme architecture is essential to overcoming this challenge.


Your Shopify store is made up of many different elements, such as page layouts, elements on each page, how and where images are placed, and so on.


Specific instructions must be given to Shopify to tell the difference between them and where they should be placed.

Test and Preview

You can preview your work before going live once you initialize your theme and authenticate it in Shopify.


Get Ready for the Launch.

You’re ready to launch your theme once you’re satisfied with how it looks and feels and have road-tested it.



Pre-built pages from the Shopify marketplace are, without a doubt, the quickest way to get your store up and running with an excellent design, but they don’t always meet the vision for your store.


Instead of spending time learning Liquid and all of the other development tools for Shopify theme development from scratch, you can hire a development company.


Posted in Seo

Leave a Reply

Your email address will not be published.